Although a sizable percentage of its user base serves marketing, Workfront has extremely strong and numerous use cases in almost every corporate function. MarTech leaders have cited challenges with cross-functional work, which is Workfront’s strong point as it centralizes work across all corporate functions to drive consistency, collaboration and efficiency end-to-end. While the competition has strengths in other areas – Salesforce in CRM, ServiceNow in ITSM, Microsoft in productivity, and Atlassian in agile product management – work management is the tie that binds and provides Adobe access to the entire enterprise. Here’s why.Ĭonnected Work ™.With this move, Adobe is both cementing its stronghold in marketing and advancing its share into the corporate enterprise. While Adobe’s $1.5 billion acquisition of Workfront may not seem as massive as Salesforce’s $27.7 billion purchase of Slack, its previous $15.7 billion acquisition of Tableau, or even SAP’s $8 billion buy of Qualtrics, it is HUGE in what it enables Adobe to do ahead of the competition. By Nicholas DeBenedetto, Chief Executive Officer, LeapPoint

Workfront cost